NASW 1,000 Experts Campaign: Media Toolkit on Aging

NASW 1,000 Experts Campaign
Group Of Senior Friends Chatting At Home Together

Media Toolkit on Aging

The United States is aging. The number of people aged 60 and older is expected to increase by 33 percent between 2013 and 2020. By 2060 one out of four people living in the United States will be aged 65 and over.

Social workers are uniquely poised to serve the needs of our nation’s aging population, helping people who are older live a better quality of life and as independently and with as much dignity as possible.

Social workers do this by focusing on the physical, psychological, social and economic aspects of daily living. They also work in areas that have direct contact with people who are older, including senior centers, banks, insurance companies and investment firms, family service agencies, nursing homes and employee assistance programs.

As the nation commemorates Older Americans Month in May NASW presents this toolkit to enhance media coverage of these issues and of other topics related to aging in the United States. This guide also offers resources to social workers who work with our aging population.

This guide includes statistics and resources on aging, media story ideas, and social workers with expertise on aging issues.

Please contact NASW Public Relations Manager Greg Wright at to get additional information or arrange an interview with one of our experts.
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